Duration: 1 Hour

Option 1: Friday, February 5^th at 3:00pm ET

Option 2: Friday, February 19^th at 9:00am ET

This session will include participant Q&A.

Course Description

To succeed, businesses have to understand their customers – from determining their wants and needs to delivering customer satisfaction and maintaining relationships. What drives their decisions? What motivates them to take (or not take) action? This presentation will discuss practical, science-based insights to better understand customer behavior, and how to use those insights to drives success. From avoiding decision quicksand to how people process information, I’ll share tools to shape the choice context, increase influence, and drive customer growth.

Learning Objectives:

• Better understand their customers
• Overcome the paradox of choice
• Structure choice environments to help people make better choices