Duration: 1 Hour

Option 1: Tuesday, January 26^th at 9:00am ET

Option 2: Tuesday, February 9^th at 3:00pm ET

This session will include participant Q&A.

Course Description

Why do certain products, services, and ideas catch on, and how can we use these insights to make our own stuff more successful?  This session will reveal the secret science behind word-of-mouth and social transmission. Discover how six simple principles drive all sorts of things to become popular. If you’ve ever wondered why certain information gets shared, brands get more word of mouth, or ideas take off, this session explains why, and shows how to leverage these concepts to make your own products and ideas catch on.

Learning Objectives:

• Learn how to leverage presented concepts to generate more word of mouth and referrals.
• Learn actionable techniques for helping information spread—for designing messages, ideas, and information that people will share.