On June 5, 2019, the SEC voted to finalize the much -anticipated Regulation Best Interest (Reg BI). Reg BI protects retail investors while preserving their choice. Here, SIFMA President and CEO Kenneth E. Bentsen, Jr. explains the financial industry’s support for the key investor protection elements of the rule.

Learn more at www.sifma.org/reg-bi.

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Kenneth E. Bentsen, Jr. is president and CEO of SIFMA, the industry trade group representing securities firms, banks and asset management companies. He is also chairman of the Global Financial Markets Association (GFMA), of which SIFMA is the U.S. regional member.