Pinar Yildirim

Pinar Yildirim is Associate Professor of Marketing (with tenure) at the Wharton School and Associate Professor of Economics (secondary) at Department of Economics of the University of Pennsylvania. Pinar studies media, technology, and information economics and focuses on applied theory and applied economics of online platforms, effects of technology and AI, social and economic networks, media bias, and political economy. Her research appeared in top economics and business marketing journals including the American Economic Review, Marketing Science, Journal of Economics & Management Strategy, Quantitative Marketing & Economics, Journal of Marketing Research, Management Science, and Journal of Marketing. Pinar is on the editorial boards of Marketing Science and Journal of Marketing Research, two leading academic journals of marketing. She is also an area editor at IJRM.

Pinar received numerous awards, including the Erin Anderson Award for Emerging Mentor and Scholar, the Seenu Srinivasan Young Scholar Award in Quantitative Methodology, Teaching Excellence Award from the Wharton School, and the Scholar award and the Young Scholar Awards, both from the MSI. Her research received recognitions, including the Best Paper Awards from ZEW and from the Royal Economic Society and received funding from institutions like the Mack Institute, Meta, MSI, the NET Institute and is covered by outlets including the Wall Street Journal, NPR, Harvard Business Review, SF Chronicle. She also gave interviews in U.S. media including CNN, the New York Times, Financial Times, Time, Economist, Washington Post,  NPR, Forbes, Politico, Fortune, Newsweek, HBR, and around the world,  Deutsche Welle (Germany), iTV (UK),  NHK (Japan), TBS (Korea) among others.

Pinar cares highly about mentoring and trained over a dozen doctoral students, and placed them in respected academic and industry positions. She also collaborates with a number of large and small firms for her research. She holds PhD degrees in Marketing and Business Economics as well as in Engineering, both from the University of Pittsburgh. In addition to those degrees, she has an MS in Engineering and BS and minor degrees in Industrial and Mechanical Engineering from Turkey. She teaches in the Wharton Executive Education, MBA, and undergraduate programs, and is a frequent contributor to Knowledge@Wharton and XM Wharton Business Radio.