Eric Baron

Eric Baron has been training sales professionals and their managers for over 35 years in a variety of programs that fall under the umbrella of sales and sales management. He co-founded what became The Baron Group in 1981 and his company has trained tens of thousands of people at Fortune 500 companies across finance, insurance, advertising, aviation, healthcare, CPG, automotive and consumer electronics.

Eric is also an accomplished author as well as a teacher at Columbia Business School as an Adjunct Professor. His course, Entrepreneurial Selling Skills, is offered to second year MBAs and in 2009 Eric was awarded the prestigious Dean’s Teaching Excellence Award.

Educated as a Chemical Engineer, Eric started his career at Union Carbide when he held positions in sales, sales management, marketing and training. After eight years at Carbide he joined Synectics® Inc., the highly respected Cambridge based consulting firm that specializes in researching, teaching and applying creative problem-solving skills, innovation and teamwork. Eric left Synectics after five years as VP of Sales and Marketing to co-found The Baron Group.

Eric spends the bulk of his time today conducting training programs, giving keynote speeches, facilitating meetings and leading team-building sessions. He works closely with Ariel who purchased the Baron Group in 2013.