Investor Education & Protection
Empowering and protecting investors is fundamental to the integrity of the U.S. capital markets. Through education, transparency, and advocacy, SIFMA works to ensure individuals can make informed financial decisions, build wealth, and plan for the future with confidence.
We promote financial literacy through the SIFMA Foundation’s award-winning programs and advocate for policies that uphold investor protection and access to advice. From arbitration and retirement savings to investor education and protection initiatives, SIFMA’s work supports a marketplace where investors are informed, confident, and secure.
The Future of Investment Advice: Voice of Investor Satisfaction, Trust, and Advocacy (VISTA) Study
The investment industry is and always will be built on trust. Good news: eight in ten investors today express satisfaction with the industry, and roughly seven in ten have trust in it, according to the 2025 Voice of Investor Satisfaction, Trust and Advocacy (VISTA) study from KPMG LLP and SIFMA. Importantly, the traditional advisor-supported model remains a gold standard reflecting decades of relationship building and ethical conduct.
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