National Investing Day

Recognizing the Role Investing Plays in Expanding Opportunity
Published on:
May 1, 2026

Observed annually on May 1, National Investing Day highlights the role investing plays in helping individuals build long-term financial security and participate in economic growth.

SIFMA invites member firms and industry participants to recognize National Investing Day by sharing educational resources, engaging with investors, or highlighting the importance of long-term investing and access to capital markets.

Invested in America

  • 58%American households with stock holdings
  • 76MU.S. households own stock
  • 42%Share of total direct U.S. equity holdings held by households

National Investing Day Toolkit

Join the industry in recognizing National Investing Day. SIFMA has developed this toolkit with materials firms can adapt for their own communications.

Social Media Posts

Suggested posts for use on LinkedIn, Instagram, and more.

Client Communications

Templates for email messages and video scripts to encourage your clients to take action.

Leadership Posts

Draft articles, ready for your leadership to personalize and share on blogs or LinkedIn.

Logo Files

Open-source logo files for use across your messaging. Guidelines included.

About National Investing Day

Established in 2025 by Charles Schwab, National Investing Day is observed annually on May 1. The date marks the anniversary of May Day in 1975, when the Securities and Exchange Commission eliminated fixed brokerage commission rates, expanding competition and investor access in the brokerage industry.

Supporting Financial Literacy

National Investing Day follows Financial Literacy Month in April.

Organizations interested in supporting financial education are encouraged to learn more about the SIFMA Foundation, which helps students build financial capability skills through programs such as The Stock Market Game™.

Financial professionals can support the Foundation by volunteering in classrooms, judging student essays, or contributing to support financial education initiatives.

The SIFMA Foundation

The nation’s leader in youth financial education, filling critical gaps for communities nationwide since 1977 through a portfolio of acclaimed and innovative programs.

Details

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