Using Design Thinking to Solve Business Challenges

Speakers

Dani Croucher

Principal

Elixirr

Dani Croucher’s Biography

Steven Werther

Manager

Elixirr

Steven Werther’s Biography

Lauren Kauffman

Principal

Elixirr

Lauren Kauffman’s Biography

CIMA®, CPWA®, CIMC®, and RMA℠ Pending

Duration: 2 hours and 30 minutes

Option 1: Friday, March 5th at 2:00pm ET

This session will be highly interactive with participants working together in small groups.

Course Description

Design thinking is a customer / user-centric approach used for solving business challenges by working in collaborative, diverse teams and employing an accelerated rapid prototyping / test and learn sprint format.  This approach can be used to solve for both customer engagement and operational challenges. In fact, the design thinking approach and mindset can be targeted towards nearly all business challenges.  The best way to learn about adopting design thinking is to “just do it”.   This extended and interactive participation session will actively demonstrate the application of design thinking to solve for a challenge statement which will have been previously identified by SII participants.  Participants will work together in small teams facilitated by Elixirr’s design thinking experts to design, rapidly prototype and peer test a solution.

Learning Objectives:
  • Understanding of the key principles and concepts of design thinking, as well as how it can be used within the enterprise to design, develop, and launch new propositions to market and / or to drive operational efficiencies and better user experiences in-house
  • First-hand experience of how to apply the design thinking approach to challenges within Financial Services (which participants can adopt immediately after)
  • Insight into how to solve for a specific and relevant challenge statement (which will be identified by SII members) – this includes challenge statement development, researching key trends / pain points / opportunities, using outside-in thinking of “what good looks like” to inspire the solution design process, rapid prototyping sprints, customer testing, iterative design, and pitching a solution