CIMA^®, CPWA^®, CIMC^®, and RMA℠ Eligible

Duration: 2 hours

This is a required session for Year 2.  Dates offered are below.

Option 1: Wednesday, February 3^rd at 3:00pm ET

Option 2: Wednesday, March 17^th at 9:00am ET

This session will be interactive with discussion and breakouts.

Course Description

In this session we will introduce a scenario-based methodology for strategic planning under conditions of high uncertainty.  Topics covered will include:

• Why great companies fail and how successful firms respond to change
• The value of optionality and peripheral vision
• The need for challenging old mental models
• Capturing strategic uncertainty through scenarios
• Choosing the right battles through strategic segmentation; and
• Developing a strategic vision from robust, flexible capabilities.

Learning Objectives:

• To recognize the pitfalls associated with planning for a single future.
• To learn a systematic process that enables the construction of future industry scenarios.
• To learn how to use scenarios in developing strategic competencies and options.