Making Ideas Stick

Speaker

Jonah Berger

Professor of Marketing

The Wharton School

Jonah Berger’s Biography

Duration: 1 Hour

Option 1: Tuesday, February 9th at 12:00pm ET

Option 2: Friday, February 12th at 3:00pm ET

This session will include participant Q&A.

Course Description

It’s hard to get people to do something or care about something if they can’t remember what you told them.  Whether it’s externally to customers or internally to employees and co-workers, we’re constantly communicating messages and ideas. How can we communicate more effectively with our clients, helping them understand the suggestions we’re making and the value we provide?  How can we make sure our boss, or employees, remember our suggestions?  This session will provide a framework for making ideas stick.  Tips and tricks to avoid the curse of knowledge, communicate more effectively, and drive people to take action.

Learning Objectives:
  • Craft more memorable messages
  • Simplify complex ideas
  • Overcome the curse of knowledge