CIMA^®, CPWA^®, CIMC^®, and RMA℠ Eligible

Duration: 1 hour and 30 minutes

Option 1: Friday, March 19^th at 3:00pm ET

Option 2: Thursday, April 1^st at 9:00am ET

This session will be interactive with discussion and breakouts.

Course Description

Creating a good business case is necessary to help leaders make good decisions on allocating resources.  A good business plan is also a blueprint for success.  This module will explain the key elements of a business case and discuss how to evaluate and measure business impact.  Four key elements such as the market and business opportunity, link to competitive advantage, communicating a business / economic / operating model and ability to implement will be discussed.  A shark-tank like exercise will be used as a case exercise to give practice on developing executive summaries of ideas to be funded. We will also explore the concept of risk to understand and communicate the uncertainties of a business case using a real world case example.  This will be a practical session focused on the qualitative elements that can be used to better inform and evaluate the business cases you submit and review.