Catalyst

Speaker

Jonah Berger

Professor of Marketing

The Wharton School

Jonah Berger’s Biography

Duration: 1 Hour

Option 1: Tuesday, January 26th at 12:00pm ET

Option 2: Thursday, February 4th at 12:00pm ET

This session will include participant Q&A.

Course Description

Everyone has something they want to change. Advisors want to change the client’s minds and leaders want to change organizations. Employees want to change their boss’ minds, Startups want to change industries, and non-profits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way? The Catalyst: How to Change Anyone’s Mind introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action.  Discover the five hidden factors that impede change, and how by mitigating them, you can change anything.