Menaka S. Thillaiampalam
MENAKA S. THILLAIAMPALAM is the Head of North America Financial Services Marketing at LinkedIn. Menaka is responsible for defining the marketing vision and strategy, developing research studies and thought leadership content and extending LinkedIn’s solutions to become a leading partner to well recognized financial services institutions. Menaka recently led the following research studies: Winning Affluent Millennials: How this New Power Persona is Reshaping The Finance Industry; Communication Evolution: Financial Professionals and the Future of Thought Leadership and Social Media; and Next Generation Customer Journey in Wealth Management: High Tech or High Touch? Prior to joining LinkedIn, Menaka has held marketing leadership positions at Accenture and Cognizant Technology Solutions. As a global marketing executive with over 17 years of experience on both the client and media sides, Menaka builds and executes global marketing strategies that generate revenue, aligns marketing initiatives with sales efforts to win in the market, and helps financial brands understand the role of content within the next generation of the customer journey. Menaka holds a MBA in international marketing from Suffolk University and a BBA in marketing from University of Massachusetts, Amherst. Menaka is a member of The Financial Communications Society, sits on the Member Council for the Museum of Fine Arts in Boston, Member of UnMask Cancer Gala by Dana-Farber, and Member of Institute of Contemporary Art in Boston.