Jen Zimmerman is Manager, Online Solutions & Content Management at RBC Wealth Management-U.S. She is responsible for U.S. digital and content marketing at the corporate level and in support of the firm’s 1,800 financial advisors. In this role, Jen led the development of the firm’s advisor websites and social media programs, and created the framework for an active digital content marketing program. Jen has 20 years of experience in the financial services industry, including leadership roles across corporate communications and marketing. She also worked as an independent consultant for several years, helping grow small businesses through digital content marketing. Jen earned her BA in public relations and journalism from the University of St. Thomas in St. Paul, MN.