Jen Zimmerman is Manager, Field Marketing Digital Channels at RBC Wealth Management-U.S. She is responsible for digital marketing capabilities in support of the firm’s 1,900 financial advisors. In her career at RBC, Jen led the development of the firm’s advisor websites and social media programs, and created the framework for an active digital content marketing program. Jen has over 20 years of experience in the financial services industry, including leadership roles across corporate communications and marketing. She also worked as an independent consultant for several years, helping grow small businesses through digital content marketing. Jen earned her BA in public relations and journalism from the University of St. Thomas in St. Paul, MN.