Adam Brown

Executive Strategist, Salesforce.com

Adam Brown is Executive Strategist for Salesforce, named the World’s Most Innovative
Company for four consecutive years by Forbes and the most innovative company of the
current decade. In this role Adam and his team deliver integrated digital marketing strategy to
Salesforce Marketing Cloud customers and work with product, sales and consulting teams to
develop the best marketing products and solutions in the industry.
Adam is also currently co-host of the SocialPros.com podcast with best-selling author and
digital media entrepreneur Jay Baer. The podcast was named best podcast/audio series of
2015 by the Content Marketing Association, and is downloaded or streamed over 70,000 times
a month.
Before joining Salesforce in 2013, Adam was Executive Director of Social Media at Dell, where
he led the company’s consumer strategy around social media marketing, engagement and
social commerce initiatives. During his tenure, fan acquisition increased 225%, social
sentiment improved 90% and funded programs delivered a 7X return on investment (via
attributable sales) through an unwavering commitment to his PEOS (Paid Earned Owned
Shared) social media strategy. In 2010, Dell was named the #2 global social media brand by
Altimeter Group and in 2011, named the #1 global social media brand by Trendstream.
Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital &
Social Media at The Coca-Cola Company. While at Coke, Adam developed its 4R social media
strategy (review, respond, record, redirect), established the company’s social media presences
and spearheaded the development of the company’s social media guidelines, often seen as a
standard in the industry. Adam concepted Coca-Cola’s Expedition 206 social media program,
sending three young bloggers around the world in a year to visit the 206 countries where
Coke is served. The program delivered two billion media impressions for Coca-Cola and won
over 15 industry awards for marketing and public relations excellence.
Before Coca-Cola, Adam spent eight years at global public relations agency Ketchum, where
he was Vice President and Director of eKetchum, Ketchum’s digital media development and
viral marketing strategy group. His work there received international industry recognition
including four PRSA Silver Anvil awards for work for clients Procter & Gamble, Nokia and
Novartis, as well as a National PRSA Best of Show award for Cox Communications.
Adam sits on the Board of Visitors of his alma matter, the University of Tennessee, where he
majored in Advertising. He was named the College’s 2015 Ad Alumnus of the Year.