Overview

Join the leading names in social media and experts in wealth management for an industry discussion on the best practices, compliance considerations and latest developments in the use of digital communications platforms.

The #SIFMAsocial seminar explores a wide range of topics including:

  • New trends in social, mobile and digital advice
  • Regulatory requirements and compliance
  • Content-driven strategies across multiple platforms
  • Emerging technologies and cyber risk in social media
  • And more!

View the Program and Speakers

 

Social Media & Digital Marketing Seminar

Date

February 20, 2020

Location

San Francisco, CA

Overview

Join the leading names in social media and experts in wealth management for an industry discussion on the best practices, compliance considerations and latest developments in the use of digital communications platforms.

The #SIFMAsocial seminar explores a wide range of topics including:

  • New trends in social, mobile and digital advice
  • Regulatory requirements and compliance
  • Content-driven strategies across multiple platforms
  • Emerging technologies and cyber risk in social media
  • And more!

View the Program and Speakers

 

Program

8:00am – 6:15pm

Registration Desk Hours

8:00am – 8:40am

Sponsored by Proofpoint Inc. 

Sponsored by Proofpoint Inc. 

8:40am – 5:10pm

Sponsored by FMG Suite

Sponsored by FMG Suite

8:40am – 8:45am

Participants

John Maurello

Speaker

John Maurello

Managing Director, Private Client Services

SIFMA

John Maurello’s Biography

8:45am – 9:15am

Driving Field Success With Closed-Loop Guidance.

Driving Field Success With Closed-Loop Guidance.

Participants

Christopher Andrew

Speaker

9:15am – 10:00am

Participants

Mike White, Erick D. McAfee, Jeremy Schmidt, Lisa Willett

Moderator

Mike White

Chief Marketing Officer

Raymond James & Associates, Inc.

Mike White’s Biography

Panelists

Erick D. McAfee

Senior Client Partner

Twitter Inc.

Erick D. McAfee’s Biography

Jeremy Schmidt

Enterprise Account Executive

LinkedIn

Jeremy Schmidt’s Biography

Lisa Willett

Industry Manager, Financial Services

Facebook Inc.

Lisa Willett’s Biography

10:00am – 10:20am

Participants

Jayme LaCour

Speaker

Jayme LaCour

Social Media Director

Putnam Investments

Jayme LaCour’s Biography

10:20am – 10:40am

Networking Break

10:40am – 11:40am

Social media and digital marketing is subject to extensive laws and regulations many of which were never intended to regulate digital interactions. This panel will cover the existing SEC and…

Social media and digital marketing is subject to extensive laws and regulations many of which were never intended to regulate digital interactions. This panel will cover the existing SEC and FINRA requirements as well as SEC’s proposed advertising rules.

Participants

W. Hardy Callcott, Grace Ang, Robert Innes, Amy C. Sochard, Corey Woodson

Moderator

Panelists

Grace Ang

Executive Director, IT Contracting & Shared Services Legal

UBS AG

Grace Ang’s Biography

Robert Innes

Vice President and Associate General Counsel

Charles Schwab & Co., Inc.

Robert Innes’s Biography

Amy C. Sochard

Senior Director, Advertising Regulation Department

FINRA

Amy C. Sochard’s Biography

Corey Woodson

Vice President, Compliance and Operational Risk Manager

Bank of America Merrill Lynch

Corey Woodson’s Biography

11:40am – 12:45pm

Networking Lunch

12:45pm – 12:50pm

Participants

Melissa MacGregor

Speaker

Melissa MacGregor

Managing Director and Associate General Counsel

SIFMA

Melissa MacGregor’s Biography

12:50pm – 1:10pm

Participants

Travis Smith

Speaker

Travis Smith

Senior Director of Product Management

Broadridge Financial Solutions Inc.

Travis Smith’s Biography

1:10pm – 2:10pm

This panel of experienced financial advisors will discuss some of their most successful social media and digital marketing strategies for enhancing communication with clients and prospects.

This panel of experienced financial advisors will discuss some of their most successful social media and digital marketing strategies for enhancing communication with clients and prospects.

Participants

Steven M. Samuels, Colleen Geiss, Thomas J. Hake, Johnny Laychaypha, Kelly Milligan, Beth Norman, Jeff Runyan

Moderator

Steven M. Samuels

Managing Director, Head of FA Programs, Recognition and Strategy Integration

Merrill Lynch Wealth Management

Steven M. Samuels’s Biography

Panelists

Johnny Laychaypha

VP – Assistant Branch Manager

Charles Schwab & Co., Inc.

Johnny Laychaypha’s Biography

Kelly Milligan

Senior Vice President, Wealth Management Advisor

Merrill Lynch Wealth Management

Kelly Milligan’s Biography

Beth Norman

Senior Vice President - Financial Advisor, Senior Portfolio Manager - Portfolio Focus

The Droster Team, RBC Wealth Management

Beth Norman’s Biography

Jeff Runyan

Chief Executive Manager

Runyan Capital Advisors, Wedbush

Jeff Runyan’s Biography

2:10pm – 2:50pm

Our panel of technology experts will address a variety of technology initiatives and how they are – and will - impact private wealth management, including client experience, intersection of technology…

Our panel of technology experts will address a variety of technology initiatives and how they are – and will – impact private wealth management, including client experience, intersection of technology with financial advisors, digital platforms, and cybersecurity.

Participants

Kabir Sethi, Kevin P. Adams, Dan Nadir, Clara Shih, Emery Skolfield

Moderator

Kabir Sethi

Managing Director, Head of Digital Wealth Management

Merrill Lynch Wealth Management

Kabir Sethi’s Biography

Panelists

Kevin P. Adams

Senior Vice President of Wealth Management Technology

Raymond James & Associates

Kevin P. Adams’s Biography

Dan Nadir

Vice President of Digital Risk and Compliance

Proofpoint, Inc.

Dan Nadir’s Biography

Clara Shih

CEO and Founder

Hearsay Systems

Clara Shih’s Biography

Emery Skolfield

General Partner and Principal, Marketing

Edward Jones

Emery Skolfield’s Biography

2:50pm – 3:10pm

Networking Break

3:10pm – 3:50pm

This panel will cover the various forms of technology that firms use to enhance compliance and surveillance of electronic communications, including how and when firms decide to use third party…

This panel will cover the various forms of technology that firms use to enhance compliance and surveillance of electronic communications, including how and when firms decide to use third party vendors. Can firms fully comply with regulatory requirements without implementing a regtech solution? Should firms consider regtech solutions before implementing a social media policy at their firms?

Participants

Iain Duke-Richardet, Mariano Agmi, Stephanie Y. Gayden, Marc Gilman

Moderator

Iain Duke-Richardet

Principal Director, Financial Services

Accenture

Iain Duke-Richardet’s Biography

Panelists

Mariano Agmi

Managing Director, Regional Head of Risk Surveillance

Macquarie Group

Mariano Agmi’s Biography

Stephanie Y. Gayden

Associate General Counsel

Goldman Sachs

Stephanie Y. Gayden’s Biography

Marc Gilman

General Counsel and Vice President of Compliance

Theta Lake

Marc Gilman’s Biography

3:50pm – 4:30pm

This panel will focus on cyber risk trends in Social Media, and how firms can identify and mitigate their risks and protect clients against cyber threats, fraud, and data loss…

This panel will focus on cyber risk trends in Social Media, and how firms can identify and mitigate their risks and protect clients against cyber threats, fraud, and data loss with a focus on best practices and security technology.

Participants

Brita Bayatmakou, Craig Byrkit, Donna Peterson

Moderator

Brita Bayatmakou

Managing Director of Financial Intelligence Unit, Financial Crimes Compliance Group

Charles Schwab & Co., Inc.

Brita Bayatmakou’s Biography

Panelists

Craig Byrkit

Department Leader, Information Systems Threat and Vulnerability Department and Cyber Risk Management Department

Edward Jones

Craig Byrkit’s Biography

Donna Peterson

Supervisory Special Agent

Federal Bureau of Investigation (FBI)

Donna Peterson’s Biography

4:30pm – 5:10pm

Content is Key: Creating and distributing a content-driven strategy across multiple platforms.

Content is Key: Creating and distributing a content-driven strategy across multiple platforms.

Participants

Kevin Kozuszek, Ben Cathers, Dave Christensen, Joseph DeRoss, Lisa F. Turley, Jen Zimmerman

Moderator

Panelists

Ben Cathers

Principal Solutions Consultant

Hootsuite

Ben Cathers’s Biography

Dave Christensen

Chief Product & Technology Officer

FMG Suite

Dave Christensen’s Biography

Joseph DeRoss

Executive Director, Head of Field Marketing, Wealth Management

Morgan Stanley

Joseph DeRoss’s Biography

Lisa F. Turley

Senior Vice President, Advisor Marketing

Raymond James Financial, Inc.

Lisa F. Turley’s Biography

Jen Zimmerman

Manager, Field Marketing Digital Channels

RBC Weath Management-U.S.

Jen Zimmerman’s Biography

5:10pm – 6:15pm

Sponsored by Hootsuite Inc. 

Sponsored by Hootsuite Inc. 

Venue

The Schwab Conference Center

211 Main Street
San Francisco, CA 94105

Hotel Accommodations

SIFMA has reserved a block of rooms at the Marriott Marquis San Francisco. Rates will start at $199 per night and are quoted exclusive of applicable room tax, applicable service/hotel-specific fees or other miscellaneous taxes.

Marriott Marquis San Francisco
780 Mission Street
San Francisco, CA 94103
(415) 896-1600

Please make your booking through the following link: https://book.passkey.com/event/49976549/owner/628/home

Please note that the group rates are good through January 22, 2020, but rooms are limited and only available on a first-come, first-served basis–they may sell out early! Once the block is sold out, the hotel’s market price applies regardless of the date booking. Make sure to confirm all cancellation policies and forfeiture of deposits directly with the hotel when booking your reservation.

Media

Media Inquiries and Registration 
Contact Evan Grogan at 212.313.1134

Policy
View SIFMA’s official press policy.

Terms and Conditions

Code of Conduct
SIFMA meetings and events are intended to educate and engage our members and industry participants in thoughtful conversations. Inappropriate behavior will not be tolerated. View our Code of Conduct and anonymous incident report form.

Substitutions
Conference registration substitutions are welcome. Email SIFMA Conferences with the following information and we will confirm the change: original registrant’s full name, substitute registrant’s full name, mailing address, title, phone and email.

Cancellations
Refunds will be granted for cancellations made three weeks prior to the start of the event. All cancellation requests are subject to a $100 processing fee and must be made in writing.