Social Media & Digital Marketing Seminar

Date

February 22, 2018

Location

San Francisco, CA

On-Site Rates – Until 2/22/17

  • Member - Webinar $795
  • Non-Member - Webinar $995
  • Regulator - Webinar $350

Overview

SIFMA’s Social Media Seminar is the leading forum for Business, Marketing and Compliance professionals in Wealth Management to explore how to maximize the use of social media platforms while adhering to an ever-changing compliance framework.

The 2018 program will feature discussions with the leading names in social media and experts in financial services. Panelists and speakers will examine marketing, business, and practitioner experiences as well as ways to address the myriad of legal and compliance issues faced by a heavily regulated industry.

The Schwab Conference Center is located at 211 Main Street in San Francisco, CA.

Program

8:00am – 5:00pm

Registration Desk Hours

8:00am – 8:40am

Sponsored by Proofpoint, Inc.

Sponsored by Proofpoint, Inc.

8:40am – 8:45am

Participants

John Maurello

Speaker

John Maurello

Managing Director, Private Client Group

SIFMA

John Maurello’s Biography

8:45am – 9:25am

Over the next 30 years, a staggering $30 trillion will be passed down from baby boomers to Generation X to millennials.  Far from celebrating this massive opportunity, many advisors are…

Over the next 30 years, a staggering $30 trillion will be passed down from baby boomers to Generation X to millennials.  Far from celebrating this massive opportunity, many advisors are worried about their hard-earned asset base  — because they don't know how to connect with their clients' children.   The solution is not to simply deploy digital tools for connecting on social, web, texting etc.  This only exacerbates the already burdened financial advisor.  The key is for digital marketers to help advisors leverage data and automation to scale high-touch for current and future generations.

Participants

John Maurello, Erik Jepson, Clara Shih

Moderator

John Maurello

Managing Director, Private Client Group

SIFMA

John Maurello’s Biography

Panelists

Erik Jepson

Managing Director, Head of Digital Marketing

Morgan Stanley Wealth Management

Erik Jepson’s Biography

Clara Shih

CEO and Founder

Hearsay Systems

Clara Shih’s Biography

9:25am – 10:15am

These social media and digital marketing executives will discuss current and future trends for our industry. We will preview new capabilities that will drive future client satisfaction and acquisition.

These social media and digital marketing executives will discuss current and future trends for our industry. We will preview new capabilities that will drive future client satisfaction and acquisition.

Participants

Steven M. Samuels, Ken Johnston, Erick D. McAfee, Devon Slattery

Moderator

Steven M. Samuels

Managing Director, Head of FA Programs, Recognition and Strategy Integration

Merrill Lynch Wealth Management

Steven M. Samuels’s Biography

Panelists

Ken Johnston

Industry Manager, Financial Services

Facebook, Inc.

Ken Johnston’s Biography

Erick D. McAfee

Senior Client Partner

Twitter Inc.

Erick D. McAfee’s Biography

Devon Slattery

Senior Account Executive, Enterprise Marketing Solutions

Linkedin

Devon Slattery’s Biography

10:15am – 10:30am

Networking Break

10:30am – 10:50am

Participants

Lisa Kidd Hunt

Speaker

Lisa Kidd Hunt

Executive Vice President, Business Initiatives

Charles Schwab & Co., Inc.

Lisa Kidd Hunt’s Biography

10:50am – 11:50am

Understand the applicable regulatory requirements for social media and digital marketing in the  financial services industry. Federal, state and SRO rules limit financial advisers’ social media social media use for…

Understand the applicable regulatory requirements for social media and digital marketing in the  financial services industry. Federal, state and SRO rules limit financial advisers’ social media social media use for business purposes. This panel will outline strategies your firm should take to comply with these regulations while still maintaining a robust social media presence.

Participants

W. Hardy Callcott, Christopher Fernandes, Robert Innes, Thomas M. Selman, Nubiaa Shabaka

Moderator

Panelists

Christopher Fernandes

Director of Legal

Hearsay Systems

Christopher Fernandes’s Biography

Robert Innes

Vice President and Associate General Counsel

Charles Schwab & Co., Inc.

Robert Innes’s Biography

Thomas M. Selman

Executive Vice President, Regulatory Policy and Legal Compliance Officer

FINRA

Thomas M. Selman’s Biography

Nubiaa Shabaka

Global Head of Cybersecurity and Information Security Legal and North America Head of Privacy and Data Protection Legal

Morgan Stanley

Nubiaa Shabaka’s Biography

11:50am – 1:00pm

Sponsored by Yext

Sponsored by Yext

1:00pm – 2:00pm

This panel of experienced financial advisors will discuss some of their most successful social media and digital marketing strategies for enhancing communication with clients and prospects.

This panel of experienced financial advisors will discuss some of their most successful social media and digital marketing strategies for enhancing communication with clients and prospects.

Participants

Richard J. Franchella, Jacob M. Dunn, Kristy McGee, Deanna Quintanilla, David S. Tam

Moderator

Richard J. Franchella

Managing Director and Complex Manager

Morgan Stanley

Richard J. Franchella’s Biography

Panelists

Jacob M. Dunn

Senior Vice President, Private Wealth Advisor

Merrill Lynch Private Banking & Investment Group

Jacob M. Dunn’s Biography

Kristy McGee

Senior Vice President, Investments

Heritage Group, Raymond James

Kristy McGee’s Biography

Deanna Quintanilla

Vice President – Investment Officer

Wells Fargo Advisors LLC

Deanna Quintanilla’s Biography

2:00pm – 2:55pm

Participants

Stephen D. Gresham, Adam Brown, Nitesh Kadakia, Cynthia Loh, Sunayna Tuteja

Moderator

Panelists

Adam Brown

Executive Strategist

Salesforce.com

Adam Brown’s Biography

Nitesh Kadakia

Director, Digital Innovation and Strategy

Merrill Lynch Wealth Management

Nitesh Kadakia’s Biography

Cynthia Loh

Vice President, Digital Advice and Innovation

Charles Schwab & Co., Inc.

Cynthia Loh’s Biography

Sunayna Tuteja

Director of Emerging Technologies, Innovation & Strategic Partnerships

TD Ameritrade, Inc.

Sunayna Tuteja’s Biography

2:55pm – 3:10pm

Networking Break

3:10pm – 3:25pm

We live in a data centric era where leveraging the power of data analytics and artificial intelligence are essential for future business success. Embracing these modern technologies in a secure, ethical manner can…

We live in a data centric era where leveraging the power of data analytics and artificial intelligence are essential for future business success. Embracing these modern technologies in a secure, ethical manner can yield significant business benefits.

Participants

Rick Hutley

Speaker

Rick Hutley

Program Director, Professor of Practice, Analytics & Data Science, School of Engineering and Computer Science

University of the Pacific

Rick Hutley’s Biography

3:25pm – 4:10pm

This panel will focus on cyber risk trends in social media, and how firms can identify and mitigate their risks and protect clients against cyber threats, fraud and data loss…

This panel will focus on cyber risk trends in social media, and how firms can identify and mitigate their risks and protect clients against cyber threats, fraud and data loss with a focus on best practices and security technology.

Participants

Greg Ruppert, Enrique M. Alvarez, Dan Nadir, Brita Bayatmakou, Patrick Westerhaus

Moderator

Greg Ruppert

Bank Secrecy Act Officer, Senior Vice President, Corporate Risk Management

Charles Schwab & Co., Inc.

Greg Ruppert’s Biography

Panelists

Dan Nadir

VP of Product Management, Proofpoint Digital Risk and Compliance

Proofpoint, Inc.

Dan Nadir’s Biography

Brita Bayatmakou

Managing Director of Financial Intelligence Unit, Financial Crimes Compliance Group

Charles Schwab & Co., Inc.

Brita Bayatmakou’s Biography

Patrick Westerhaus

Vice President, Enterprise Information Security (EIS)

Wells Fargo Advisors

Patrick Westerhaus’s Biography

4:10pm – 4:55pm

Participants

Lisa F. Turley, Chris J. Diskin, Tami Dorsey, Jen Zimmerman

Moderator

Lisa F. Turley

Senior Vice President, Advisor Marketing

Raymond James Financial, Inc.

Lisa F. Turley’s Biography

Panelists

Chris J. Diskin

VP, Distributed Digital and Social Media Marketing

Wells Fargo Advisors

Chris J. Diskin’s Biography

Tami Dorsey

Vice President of Brand Journalism

Charles Schwab & Co., Inc.

Tami Dorsey’s Biography

Jen Zimmerman

Manager, Online Solutions & Content Management

RBC Weath Management-U.S.

Jen Zimmerman’s Biography

4:55pm – 5:00pm

Participants

Melissa MacGregor

Speaker

Melissa MacGregor

Managing Director and Associate General Counsel

SIFMA

Melissa MacGregor’s Biography

5:00pm – 6:15pm

Sponsored by Micro Focus 

Sponsored by Micro Focus 

Venue

The Schwab Conference Center

211 Main Street
San Francisco, CA 94105

Hotel Accommodations

We have secured a block of rooms at the Grand Hyatt Union Square, for $289/night, plus tax.

https://aws.passkey.com/go/bscf

Related Resources

Media

Media Inquiries
Contact Lindsay Gilbride at 202.962.7390

Media Registration
Contact Emily Reinus at 212.313.1339.

Policy
View SIFMA’s official press policy.

Media Partnerships
Custom media partnership opportunities are available for almost every objective and budget, with benefits including complimentary event passes. Contact Monica Ilyevsky at 212.313.1263.

Terms and Conditions

Code of Conduct
SIFMA meetings and events are intended to educate and engage our members and industry participants in thoughtful conversations. Inappropriate behavior will not be tolerated. SIFMA defines inappropriate behavior as any possible illegal conduct, verbal or physical abuse of any type, use of derogatory or discriminatory language, gestures or actions, unwanted invasions of privacy, any form of harassment, racism, sexism, or any other targeted comments which are intended to cause personal offense to another participant either in-person at the event or through social media channels, or the violation of any local, state, or federal laws or regulations.

If you are involved in or witness an incident at a SIFMA meeting or event that violates this Code of Conduct, please use this anonymous incident report form to let SIFMA know immediately. Please provide as much information as possible about the incident so that we can make a proper investigation. Any violations of law should be reported to law enforcement authorities.

SIFMA will investigate any reported incidents swiftly and confidentially if possible. SIFMA, at our discretion, may act on any reports of inappropriate behavior, including but not limited to removing a participant from the meeting or event and/or bar that person from attending future SIFMA meetings or events. SIFMA shall not refund any money paid for such attendee to attend the meeting or event, or for any travel expenses incurred to attend.

Attendee Roster
For your name to be included in the Attendee Roster, your completed registration form and payment must be received no later than two weeks prior to the event. Registrations received after that time will not be included in the Roster.

Substitutions
Conference registration substitutions are welcome. Email [email protected] with the following information and we will confirm the change: original registrant’s full name, substitute registrant’s full name, mailing address, title, phone and email.

Cancellations
Refunds will be granted for cancellations made three weeks prior to the start of the event. All cancellation requests are subject to a $100 processing fee and must be made in writing.

Accredidation

CLE Credit
SIFMA has been certified by the New York State Continuing Legal Education Board as an Accredited Provider of continuing legal education in the state of New York. Parts of this program have been approved for CLE credits. Fee reduction may be available for qualified registrants.

CLE Credit