Overview

On Thursday, May 6 at 11AM, join the leading names in social media within private wealth management for an in-depth discussion with financial advisors, marketing experts, and legal and compliance professionals on the innovative ways they have leveraged social media and digital marketing, along with effective oversight, during this very challenging year.

Register Now!

The #SIFMAsocial seminar explores a wide range of topics including:

  • Current trends in social, mobile, and digital advice that have enhanced connectivity with investors
  • Regulatory requirements and compliance during the pandemic
  • Content-driven strategies across multiple platforms
  • And more!

Social Media & Digital Marketing Seminar

Registration Rates

  • Member $199
  • Non-Member $299
  • Regulator $49

Overview

On Thursday, May 6 at 11AM, join the leading names in social media within private wealth management for an in-depth discussion with financial advisors, marketing experts, and legal and compliance professionals on the innovative ways they have leveraged social media and digital marketing, along with effective oversight, during this very challenging year.

Register Now!

The #SIFMAsocial seminar explores a wide range of topics including:

  • Current trends in social, mobile, and digital advice that have enhanced connectivity with investors
  • Regulatory requirements and compliance during the pandemic
  • Content-driven strategies across multiple platforms
  • And more!

Program

10:00am – 11:00am

SocialMediaExplore is an interactive way for you to virtually engage with sponsors throughout the conference. Search for the SocialMediaExplore icon displayed at various locations and complete the associated task as…

SocialMediaExplore is an interactive way for you to virtually engage with sponsors throughout the conference.
Search for the SocialMediaExplore icon displayed at various locations and complete the associated task as
described below. Simply click on the icon displayed at each exhibit booth and answer a
quick survey to earn points and win prizes!

11:00am – 11:10am

Participants

Melissa MacGregor, John Maurello

Speakers

Melissa MacGregor

Managing Director and Associate General Counsel

SIFMA

Melissa MacGregor’s Biography

John Maurello

Managing Director, Private Client Services

SIFMA

John Maurello’s Biography

11:10am – 11:30am

As vaccines and declining Covid-19 cases gradually give clients more confidence to re-engage in physical commerce, they may be confused about the relationship and how to maintain human contact. How…

As vaccines and declining Covid-19 cases gradually give clients more confidence to re-engage in physical commerce, they may be confused about the relationship and how to maintain human contact. How should broker / dealers respond? By creating client confidence through journeys that connect web-based experiences with digitally enabled offices that anticipate human needs, efficiently deliver services, and exceed both accessibility and social distancing standards.

Participants

Brandon Gerena

Speaker

Brandon Gerena

Partner

IBM iX

Brandon Gerena’s Biography

11:35am – 12:20pm

Learn about the most recent regulatory challenges facing firms in their use of social media and digital marketing including the SEC’s new Marketing Rule.  Industry experts will discuss the practical…

Learn about the most recent regulatory challenges facing firms in their use of social media and digital marketing including the SEC’s new Marketing Rule.  Industry experts will discuss the practical ways that firms can comply with the various laws that impact this industry.

Participants

Barbara A. Stettner, Stephen Bard, Kristi Crawford, Marianna Shafir, Corey Woodson

Moderator

Panelists

Stephen Bard

Senior Vice President, WIM Director of Social Media & Communications Compliance

Wells Fargo Clearing Services, LLC

Stephen Bard’s Biography

Kristi Crawford

Corporate Counsel

Charles Schwab & Co., Inc.

Kristi Crawford’s Biography

Marianna Shafir

Regulatory Advisor

Smarsh

Marianna Shafir’s Biography

Corey Woodson

Senior Vice President, Compliance and Operational Risk Manager

Bank of America Merrill Lynch

Corey Woodson’s Biography

12:25pm – 12:45pm

Putnam Investments has engaged financial advisors in a survey of their use of social media over the past eight years. Covid-19 has fundamentally changed how advisors interact with clients, and…

Putnam Investments has engaged financial advisors in a survey of their use of social media over the past eight years. Covid-19 has fundamentally changed how advisors interact with clients, and social media has played a major role in this transformation. We will share the results of two pulse surveys conducted during the pandemic, benchmarking them against pre-pandemic findings, and discuss how advisors see the role of social media in a post-pandemic future.

 

Participants

Jayme LaCour

Speaker

Jayme LaCour

Social Media Director

Putnam Investments

Jayme LaCour’s Biography

12:45pm – 1:10pm

Lunch Break

1:10pm – 1:50pm

Hear about how social media has changed how we communicate with each other about the markets (including the speed at which information travels) – and what the net effect of…

Hear about how social media has changed how we communicate with each other about the markets (including the speed at which information travels) – and what the net effect of this will be on how we invest and how markets work.

Participants

Charles Forelle

Speaker

Charles Forelle

Financial Editor

The Wall Street Journal

Charles Forelle’s Biography

1:55pm – 2:40pm

Participants

Tash Elwyn, Christina Collins, Camille Diona York, Stephanie Hutchison, Lisa Kent

Moderator

Tash Elwyn

President and CEO, Private Client Group

Raymond James & Associates, Inc.

Tash Elwyn’s Biography

Panelists

Christina Collins

Wealth Management Advisor

Northwestern Mutual

Christina Collins’s Biography

Camille Diona York

Financial Advisor, Clark & York Wealth Partners

Raymond James

Camille Diona York’s Biography

Stephanie Hutchison

Financial Advisor/Regional Leader

Edward Jones

Stephanie Hutchison’s Biography

Lisa Kent

Senior Vice President-Investments and Wealth Management Advisor

Merrill Lynch Wealth Management

Lisa Kent’s Biography

2:40pm – 2:50pm

Break

2:50pm – 3:35pm

Participants

Gail Gross, Joseph DeRoss, Nataleah Dietzman, Kevin Kozuszek, Samantha Russell

Moderator

Gail Gross

Director, Field Implementation & Communication

Merrill Lynch

Gail Gross’s Biography

Panelists

Joseph DeRoss

Executive Director, Head of Field Marketing, Wealth Management

Morgan Stanley

Joseph DeRoss’s Biography

Nataleah Dietzman

Director of Marketing

D.A. Davidson

Nataleah Dietzman’s Biography

Samantha Russell

Chief Evangelist

FMG Suite

Samantha Russell’s Biography

3:35pm – 3:40pm

Closing Remarks

COVID-19 abruptly and forcefully altered how advisors use social selling channels. By advancing their content mix and strategy, advisors successfully broke through the noise to optimize content success across the…

COVID-19 abruptly and forcefully altered how advisors use social selling channels. By advancing their content mix and strategy, advisors successfully broke through the noise to optimize content success across the networks that mattered. In this sneak peak at Hearsay’s 2021 Content Study, we’ll share how social media emerged as a key business driver, and glean insights into underexploited themes, such as values-based investing, and advanced campaign strategies to leverage moving forward.

Participants

Leslie Leach

Speaker

Leslie Leach

Vice President of Marketing

Hearsay Systems

Leslie Leach’s Biography

Venue

Virtual Gathering


Webinars, Webcasts, Virtual

Join us online for live and on-demand sessions! Participation instructions will be sent in advance of the event.

Picture of venue

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Please note: Access instructions will be sent within 24 hours of the start of this half-day virtual event.

Media

Media Inquiries and Registration
Contact Lindsay Gilbride at 202.962.7390

Policy
View SIFMA’s official Webinar Press Policy.

Terms & Conditions

Code of Conduct
SIFMA meetings and events are intended to educate and engage our members and industry participants in thoughtful conversations. Inappropriate behavior will not be tolerated. View our Code of Conduct and anonymous incident report form.

Cancellations
All cancellation requests are subject to a $25 processing fee and must be made in writing to SIFMA Conferences no later than 48 hours prior to the start of this virtual event. No substitutions or transfers will be accepted.