SIFMA provides comments to the Financial Industry Regulatory Authority (FINRA) on proposed amendments to the Suitability and Know Your Customer Rules, FINRA Regulatory Notice 09-25. FINRA proposes to adopt new modified rules and related Supplementary Material governing suitability and know-your-customer obligations in the Consolidated FINRA Rulebook. SIFMA commends FINRA for its efforts to streamline and enhance rules within the single rulebook that support these two obligations. SIFMA believes, however, that certain provisions of the rule require reconsideration.