SII Society Paul Tiffany Webinar Series - Sensing Industry Change

Paul Tiffany Webinar Series: Dynamic Capabilities (Part II)

February 20, 2013

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Sensing Industry Change

In the previous SIFMA webinar from Dr. Tiffany about "Dynamic Capabilities"-- the emerging new model of strategic management-- he presented an overview of the three critical components of the model: sensing market shifts; seizing the opportunities presented by the change; and then transforming the organization to optimize its ability to respond well to the inevitable next shift in the ever-evolving environment of business in America.  Firms that succeed in the globalized and knowledge-creating era of the 21st Century, he noted, would need to revise their prior approach to strategy in order to survive in this turbulent new arena.

In this new SIFMA webinar scheduled for February 20th, Dr. Tiffany will drill down further in the Dynamic Capabilities model with a specific focus on how the firm and its strategists "sense" the direction of their industry and the changes that-- when they occur-- will demand that the firm respond.  Keep in mind that this is not a reaction that always happens, no matter how attentive the organization is to its environment: Kodak failed to fully grasp the impact of the digital revolution, GM was slow to respond to the threat posed from foreign auto producers who turned out more fuel-efficient and user-friendly vehicles, and Sears, Roebuck essentially denied that merchandisers like Wal-Mart and Target, with their focus on every-day low pricing, would impinge upon the loyalty of its traditional customers.

Our webinar will examine the sensing capability of the financial service firm today, and review what changes currently appear to be impacting the future of the industry and what the firm and its management might do to address them.  There will be a short reading distributed to all webinar participants in advance of the presentation, and participants will be strongly encouraged to participate in the discussion with their own insights and opinions.



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