DIVERSITY MARKETS: ASIAN-AMERICANS
The term ‘Asians’ includes a diverse range of nationalities -- including, among others, Japanese, Chinese, Koreans and Asian-Indians. While Asians lag behind other major multi-ethnic groups in numbers, their impact as customers is clearly recognized, with a total purchasing capacity of about $101 billion.
This section is a marketing and sales tool, enabling member firms to win new business and gain market share through culturally relevant communication and strategic approaches. It includes:
- The Asian-America Market
- The Asian-America Culture
- Marketing to Asian-Americans
- Asian-Americans and Finance
- Asian Media in the US
- Major Newspapers
- Top 10 Asian-American Markets
- Colleges and Universities
- Professional Resources
- Professional and Community Organizations