DIVERSITY MARKETS - AFRICAN-AMERICANS
African-Americans have been at the forefront of shaping and changing the face of America and are continuing to make progress economically, socially and politically. Today, America freely celebrates the accomplishments of African-Americans. According to the Joint Center for Political and Economic Studies, the number of Black elected officials in state and local government has increased by nearly 600% since 1970 and now stands roughly at 9,000. Last year, the Joint Center for Political and Economic Studies found that African-Americans were more likely than Whites, for the first time in the history of this survey, to say that they were better off financially than in the previous year.
This section is a marketing and sales tool, enabling member firms to win new business and gain market share through culturally relevant communication and strategic approaches. It includes:
- The African-America Market
- The African-America Culture
- Regional Demographics
- Marketing to African-Americans
- African-Americans and Finance
- Top 10 African-American Markets
- Colleges and Universities
- Professional Resources
- Professional and Community Organizations