Surveys: Report on Asset Management Accounts - 2007

Account Features Offered & Selected

The following table shows how frequently different features of the Asset Management Account are offered and then selected by customers. According to participating firms, the following features are offered by all, or very nearly all, responding firms: Debit Card; Card Reward Program; Checking; ACH; Billpay; Margin Overdraft; and Year-end Summary.
The AMA feature that is the most frequently selected by customers is the Year-End Summary Statement (80.8%). This is followed by Checking (67.9%) and Debit Card (32.7%).

AMA Features Offered & Selected

Feature	Offered	Not Offered (number of firms responding)	Percent of Customers Selecting Feature
Debit Card	16	2	32.75%
Delayed Debit Card	5	12	*
Credit Card	8	8	16.8%
ATM Only Card	1	15	*
Card Reward Program	16	1	23.3%
Checking	18	-	67.9%
ACH	18	-	25.9%
Billpay	18	-	4.6%
Bill Presentment	8	8	1.8%
Margin Overdraft	16	1	20.0%
Year-end Summary Statement	16	2	80.8%
Separate Line of Credit	7	10	*
Other	8	4	*

*Insufficient Data
Note:: One firm reported for both their retail and clearing operations.

We also asked firms to tell us what percent of their AMA customers select both Debit and Credit cards. Among five responding firms, the average percent of customers that select these features totals 2.5 percent. Please consult Appendix II for more detailed information.