Social Media Seminar - June

8:00 a.m. - 8:45 a.m

REGISTRATION OPENS and CONTINENTAL BREAKFAST

8:45 a.m. - 8:50 a.m

Welcome 

John Maurello 

Managing Director 

Private Client Group 

SIFMA 

8:50 a.m. - 9:15 a.m.

Keynote Speaker

Business Communications Regulation: Direction and Scope  

Joseph E. Price
Vice President, Advertising Regulation and Corporate Finance
FINRA 

9:15 a.m. - 10:30 a.m.

Navigating the Web of Social Media Regulation

Panel Topics: 

• FINRA Regulatory Notices & Rules
• SEC Regulations and Notices
• Supervision of Social Media
• Retention and Retrieval Challenges for Social Media

Moderator: 

Barbara Stettner 

Partner 

Allen & Overy  

Panelists: 

Martha Mazzone 

Vice President and Associate General Counsel 

Fidelity Investments 

Joseph E. Price   

Vice President, Advertising Regulation and Corporate Finance  

FINRA   

Douglas G. Preston 

Senior Vice President, Head of Regulatory Affairs, Global Banking and Markets 

Bank of America Merrill Lynch 

Julie M. Riewe 

Deputy Chief, Asset Management Unit  

U.S. Securities and Exchange Commission 

10:30 a.m. - 10:45 a.m

Break

10:45 a.m.  - 11:45 a.m.

A Conversation with Leaders of Social Media Platforms

Moderator: 

Joan Khoury 

Chief Marketing Officer 

LPL Financial  

Panelists: 

Jennifer Grazel 

Head of Category Development - Financial Services 

  LinkedIn 

David Robinson 
Director, Global Marketing Solutions – US Financial Services  

Facebook  

Clara Shih
Chief Executive Officer  

Hearsay Social  

11:45 a.m. - 12:45 p.m.

LUNCH

12:45 p.m. - 1:30 p.m.

A Deep-Dive into Tactical Uses of LinkedIn

Moderator:  

Mike White
Vice President  

Director of Marketing
Raymond James Financial  

Co-Chair, SIFMA Private Client Services Committee  

Panelists: 

Fay M. DeBellis, CFP®, SIMC   

Senior Vice President Wealth Advisor   

Morgan Stanley Smith Barney  

Anita Heisl
Senior Vice President, Practice Development
Ziegler Wealth Management 

Natalie M. Taylor 

Vice President, Marketing

Wedbush Securities Inc. 

 Karen Walsh 

Director, Wealth Management Division 

Bank of America Merrill Lynch 

1:30 p.m. - 2:15 p.m.

A Deep-Dive into Tactical Uses of Facebook

Moderator: 

Marissa Fox-Foley
Executive Vice President, Advisor Marketing  

LPL Financial  

Panelists: 

Dave Armstrong
Monument Wealth Management  

LPL Financial  

Renee D. Brown
Senior Vice President, Director Wealth, Brokerage and Retirement 

Wells Fargo 

Sarah Carter 

General Manager of Social Business 

Actiance 

Lori Johnson
Vice President, Online Strategy, Personal and Workplace Investing  

Fidelity Investments 

2:15 p.m. - 3:00 p.m.

A Deep-Dive into Tactical Uses of Twitter

Moderator:  

Lauren Boyman
Executive Director - Digital Strategy, Social Media and Content 

Morgan Stanley Smith Barney  

Panelists: 

Jamie Cox 

Managing Partner 

Harris Financial  

LPL Financial  

Douglas Ellington 

Senior Vice President, Digital Marketing 

Bank of America 

Corinna Freedman 

Vice President, Equity Research - Footwear & Apparel Analyst 

Wedbush Securities Inc. 

Chad Bockius 

Chief Executive Officer 

Socialware  

3:00 p.m. - 3:15 p.m.

Break

 3:15 p.m. - 4:15 p.m

Mobile Devices and Other Technology Opportunities

• Best practices for use of personal mobile devices – e.g., iPhones, tablets, etc.
• Use of Collaborative Platforms Within a Firm
• Vendor Selection and Management for Social Media Solutions
• Personal vs. Business Use of Social Media 

Moderator: 

Steven M. Samuels 

Managing Director, Global Advisor Communications  

Bank of America Merrill Lynch  

SIFMA Private Client Services Committee  

Panelists:  

Shayna Beck  

Head of Retail Social Media 

The Vanguard Group  

Hardy Callcott  

Partner  

Bingham, McCutchen  

Iain Duke-Richardet  

Director, Technology and Licensing Compliance 

RBC Capital Markets  

Joe Steffan  

Executive Director, Legal and Compliance  

Morgan Stanley  

4:15 p.m.

Conference Adjourns

4:15 p.m. - 6:00 p.m

Eli Manning 

QUARTERBACK 

NY GIANTS 

Super Bowl XLVI, MVP